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June 6, 2013
By: TOM BRANNA
Editor
• According a new ranking of the most popular global FMCG brands by Kantar Worldpanel, Colgate reaches more than half of the global population (65% penetration) with its oral care products. Kantar Worldpanel’s new Brand Footprint Ranking reveals the strength of brands in 32 countries around the world, across the food, beverage, health and beauty and home care sectors. Its new metric, Consumer Reach Points, measures how many households around the world are buying a brand (its penetration) and ho...
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